NEW ULTRA-PREMIUM TEQUILA FROM THE BECKMANN FAMILY

French wine producer Boisset’s US branch has joined forces with the Beckmann family (formerly co-owners of Jose Cuervo) and La Certeza family to create an ultra-premium tequila. The new brand, entitled La Certeza, includes a Blanco priced at US$40, a Reposado at US$45 and an Añejo at US$60, and aims to cash in on the almost 80% growth in US tequila sales over the past decade.

Boisset America is the only US importer for La Certeza.