PERNOD INTRODUCES THE LATEST COGNAC FOR “STYLISH” CONSUMERS.

Martell Noblige is the lasted addition to the Martell Cognac brand, launched nationwide in May both on and off-premise and marketed towards the style-conscious, urban cognac drinker. To support Noblige’s debut, Pernod launched a campaign called “Salute to Style” in five markets—Atlanta, Baltimore, Chicago, Detroit and Washington D.C.—with giveaways and on-premise VIP events that searched for the best Martell Noblige Sharp Dressed Man.

The new label retails for $39.99 a 750-ml. bottle and is also available in 375-ml. and 50-ml. bottle sizes.