SCREWCAPS AND BOXED WINES UP 50%
The latest ACNielsen study found that consumer purchases of bottles with screwcap closures and boxed wine sales have shot through the roof.
Sales of premium wines with screwcaps rose over 51% from 2005, 3.5 times faster than the total growth rate for the 750 ml bottled wine category. The 3-liter premium boxed wine category has apparently shed some of its negative image and saw a whopping 70% growth over 2005 sales.
These findings show that today’s consumers are willing to try anything, especially convenience packaging for premium wine. 3L boxed wines priced $12 to $15.99 grew 105% in dollar volume while those over $16 rose 76%.
Sales of premium wines with screwcaps rose over 51% from 2005, 3.5 times faster than the total growth rate for the 750 ml bottled wine category. The 3-liter premium boxed wine category has apparently shed some of its negative image and saw a whopping 70% growth over 2005 sales.
These findings show that today’s consumers are willing to try anything, especially convenience packaging for premium wine. 3L boxed wines priced $12 to $15.99 grew 105% in dollar volume while those over $16 rose 76%.
posted at 12:25 PM
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