WINE POISED FOR A SOLID FUTURE
According to Morgan Stanley’s consumer research report, beer and wine did slightly better this year while spirits were down. For the future, they project 3% annual wine volume growth and 2% spirit growth.
One leading factor pushing wine and spirits is that women are increasingly switching from beer to wine and especially spirits, mainly due to the variety of tastes.
These positive trends are not going unnoticed by big-box stores. Wal-Mart is expected to give wine substantially more shelf space, potentially pulling in new wine drinkers from a virtually untapped consumer group. Gallo is the best represented brand in Wal-Mart while Robert Mondavi Private Selection and Kendall-Jackson make up the rest of the majority. Australian wine brands also do surprisingly well, most notably Rosemount, Yellow Tail and Lindemans.
One leading factor pushing wine and spirits is that women are increasingly switching from beer to wine and especially spirits, mainly due to the variety of tastes.
These positive trends are not going unnoticed by big-box stores. Wal-Mart is expected to give wine substantially more shelf space, potentially pulling in new wine drinkers from a virtually untapped consumer group. Gallo is the best represented brand in Wal-Mart while Robert Mondavi Private Selection and Kendall-Jackson make up the rest of the majority. Australian wine brands also do surprisingly well, most notably Rosemount, Yellow Tail and Lindemans.
posted at 12:49 PM
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