BOXED WINE BEATS THE BOTTLE IN A TASTE TEST
Boxed wine ain’t so bad according to a panel of experts that showed preference for wine in a cask over the exact same wine in a bottle. Held in part to better understand innovative packaging, the experiment took place at the Society of Wine Educators in Oregon.
A comparative blind tasting of Underdog Merchants' Killer Juice Chardonnay and Cabernet Sauvignon – produced by Underdog Wine Merchants, a millennial-targeting subsidiary of The Wine Group – found that the judges chose cask over bottle by a margin of 2 to 1.
Results for Kunde Estate Winery & Vineyards 2005 Estate Series Chardonnay featuring both screwcap and natural cork showed a slight preference for screwcap, mainly due to the convenience factor.
It seems that convenience is the name of the game. All three panelists now use innovative packaging and closures on part or all of their wine production believing that innovative packaging will eventually lead the growth in the U.S. wine market.
"As a winemaker, I'm very excited by the outcome of the blind tasting," said Adam Richardson, International Winemaker at Underdog Wine Merchants. "This once again proves that 3L premium cask wines offer consumers yet another choice without sacrificing quality. The bonus for the consumer is that we pass on the savings in packaging and freight costs directly to them."
A comparative blind tasting of Underdog Merchants' Killer Juice Chardonnay and Cabernet Sauvignon – produced by Underdog Wine Merchants, a millennial-targeting subsidiary of The Wine Group – found that the judges chose cask over bottle by a margin of 2 to 1.
Results for Kunde Estate Winery & Vineyards 2005 Estate Series Chardonnay featuring both screwcap and natural cork showed a slight preference for screwcap, mainly due to the convenience factor.
It seems that convenience is the name of the game. All three panelists now use innovative packaging and closures on part or all of their wine production believing that innovative packaging will eventually lead the growth in the U.S. wine market.
"As a winemaker, I'm very excited by the outcome of the blind tasting," said Adam Richardson, International Winemaker at Underdog Wine Merchants. "This once again proves that 3L premium cask wines offer consumers yet another choice without sacrificing quality. The bonus for the consumer is that we pass on the savings in packaging and freight costs directly to them."
posted at 1:49 PM
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