CRUZAN JOINS FORCES WITH FUTURE BRANDS

Cruzan, owned by Swedish wine and spirits giant V&S Group, formally joined Future Brands earlier this week in a joint venture between V&S and Beam Global Spirits & Wine. The Absolut Spirits Co. will take over market and marketing responsibility for the brand.

Future Brands has also assumed responsibility over the sales and distribution of V&S Absolut Spirits’ standard vodka, FRÏS, from Shaw-Ross International Importers.