JIM BEAM’S CMO SUDDENLY DEPARTS
Jim Beam’s CMO Beth Bronner bid the company ado yesterday, reportedly to “pursue other interests.” Until a replacement is found, John Muller – Beam’s SVP of strategy and corporate development – will sit in Beth’s spot. The resignation comes two days before parent Fortune Brands announces their 2nd-quarter earnings tomorrow, July 27.
“John will lead this interim transition while continuing to work closely with the company’s business units to implement critical brand strategy initiatives and brand growth,” said Beam’s president and CEO, Tom Flocco.
Beth joined Fortune Brands in 2003 with experience at Revlon and Nabsico, but no previous spirits experience. According to Brew Blog, Beam’s marketing department recently doubled to 160 people from 85 following its acquisition last year of Allied Domecq brands Sauza Tequila and Maker’s Mark whiskey. That being said, the stress involved with marketing a product in an extremely competitive segment could have been a factor in her sudden departure. WSD wishes Beth well in all future endeavors.
“John will lead this interim transition while continuing to work closely with the company’s business units to implement critical brand strategy initiatives and brand growth,” said Beam’s president and CEO, Tom Flocco.
Beth joined Fortune Brands in 2003 with experience at Revlon and Nabsico, but no previous spirits experience. According to Brew Blog, Beam’s marketing department recently doubled to 160 people from 85 following its acquisition last year of Allied Domecq brands Sauza Tequila and Maker’s Mark whiskey. That being said, the stress involved with marketing a product in an extremely competitive segment could have been a factor in her sudden departure. WSD wishes Beth well in all future endeavors.
posted at 2:06 PM
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