JULY 4TH: WINE AND SPIRITS ARE ENCROAFHING

Although July 4th is typically known as a “beer holiday,” wine and spirits did surprisingly well and are perhaps making a claim on beer’s territory.

IRI data covering the two weeks to July 10 reveal that wine dollars were way up with spirits growth accelerating. Smirnoff easily led the vodka category, while Jack Daniels, Bacardi and Jose Cuervo had the highest volume in the whiskey, rum and tequila sectors.