A NEW, “AUTHENTIC” VODKA CAMPAIGN FROM MOTHER RUSSIA

Russia’s number one vodka company, Russian Standard Company, is launching a “Vodka is Russian” ad campaign in the U.S. for the company’s flagship brand, Imperia vodka. Starting today, the campaign will appear in newspapers and national trade consumer magazines as Imperia’s first ever advertising effort in the U.S.

Zeroing in on trends of consumers’ trading up and choosing imports, the ads will build on the idea that “true vodka is Russian vodka,” conveying a message that Imperia is the only truly authentic Russian vodka sold in the U.S.