Thursday, July 13, 2006

A NEW PARTNERSHIP IN NEBRASKA

Finocchiaro Wine Co. of Nebraska and Johnson Brothers Liquor Company of St. Paul, Minnesota have formed a new distribution partnership in Nebraska.

“This new partnership allows us to continue to be a major player in the Nebraska market and opens up new growth opportunities,” said John Finocchiaro, president of Finocchiaro Wine.

“We see a tremendous opportunity for growth in this market and will make significant investment in the operation to reach our goals,” added Todd Johnson of Johnson Brothers.

Like I said above, this partnership marks a growing trend of distributors merging together and forming a consolidated company to keep up with the changing alcohol industry.