A SHINING STAR WITHIN THE COCKTAIL CRAZE

Like the margarita and cosmo before it, mojitos are taking center-stage in restaurants and bars all over the country, and Bacardi is surely benefiting. The traditional Cuban cocktail now appears on menus everywhere from L.A. to Buffalo, and seems to have made quite a name for itself among the hoard of drinks surfacing in our cocktail-crazed culture (try saying that three times fast).

The margarita still reigns as the number one cocktail, but the mojito and cosmo are apparently neck and neck, according to expert mixologists.

A lot of people, however, find the drink too time consuming to make (muddled mint leaves, what?), and so drinks companies are taking the opportunity to present pre-made mixes. By next month, frozen Bacardi mojito concentrate will be in almost all retail outlets from Publix to Wal-Mart, and is already a number one seller at Williams-Sonoma.