THERE’S A BLUEBERRY IN YOUR WINE

Already here at WSD, we’re hearing rumors that the next big thing is to mix “other things,” like fruit and sodas, with your favorite wine. More innovation in the wine industry, and it just keeps coming.

Italian wine-maker Ecco Domani is following in the footsteps of spirits companies, such as Bacardi and Diageo, by introducing cocktail recipes for wine. Hoping to make “wines more approachable and fashionable to consumers,” Ecco Domani is introducing Ecco Freddo (made with pinot grigio), Dolce Domani (merlot), and Ecco Sidro (chianti).

"It's the next evolution to the beloved sangria and we see it as an emerging trend that consumers will readily embrace," said David Bowman, director of marketing for Ecco Domani.

Hoping to tap into the cocktail craze, the recipes include such ingredients as pineapple juice, watermelon, lime, and ginger. As other wine companies follow suit, you may soon be hearing “wine and soda, please” at your local bar versus the traditional vodka and rum concoctions.