WINE AND SPIRITS PLACEMENT IN THE MOVIES

Movies have greatly influenced the popularity of wine in this country (think Sideways) with references here and there, but the connection between Hollywood and alcohol endorsements have become increasingly intertwined as of late. More vintners are trying to get their brands in the picture by donating wine cases to showbiz events and parties, or hiring placement agents to scout out opportunities. And while there are no guarantees, many agree it’s worth the effort – especially since no one watches commercials anymore.

Smirnoff vodka, already the number one selling vodka, will get a boost this November when the new Bond movie comes out, “Casino Royale.” Whereas various wines and vintages will likely be named, Diageo’s Smirnoff stands as James Bond’s vodka of choice.

"The James Bond and Smirnoff brands have gone hand in hand formore than 40 years, and throughout our rich history together, we haveboth remained true to our roots -- clearly original," said JamesThompson, President, Smirnoff Global Marketing.