WINE GROUP MAKING HEADWAY WITH MILLENNIALS

The Wine Group has formed a new division, Underdog Wine Merchants, to reach out to millennial wine consumers (21-29 year olds.) The brand portfolio includes "millennial" brands such as Pinot Evil (France), Killer Juice (Central Coast), Silverbirch (New Zealand), Herding Cats (South Africa), Grizzly Flat (Lodi), Tempra Tantrum (Spain), Rhineflur (Germany), Angel Juice (Italy), and Devil's Marbles (Australia).

Fritz Lance will serve as president of the company. He is a 20-year veteran of Gallo, where he was a VP of Sales with a focus on the hotel, restaurant and transportation channels. Adam Richardson was named International Winemaker. Craig Calders and Wes Alexander have been named Directors of Western and Eastern Sales, respectively, while Suzannah Saidy will work as the Marketing Director.