BACARDI “CONFIDENT” OF ITS HAVANA RE-LAUNCH
Bacardi isn’t taking this one sitting down. They promise to “vigorously defend” its re-launch of Havana Club against Pernod’s recent lawsuit that claims Havana is inappropriately titled.
In what they call “inaccurate allegations,” the lawsuit claims that Bacardi is misleading consumers by naming its version of the rum – which is made in Puerto Rico – after the capital of Cuba.
“The front of the bottle clearly states that Havana Club is Puerto Rican rum,” Bacardi said today in a statement. “Nowhere on its packaging does it claim to be produced in Cuba. Rum requires no geographic designation, in contrast to Champagne, Scotch, Cognac or Bourbon, which by law must be produced in specific regions.”
After the US patent authorities ruled that the joint venture between Pernod and the Cuban government’s Havana Club trademark had “cancelled/expired,” Bacardi has taken over Havana Club in the U.S. starting August 8.
In what they call “inaccurate allegations,” the lawsuit claims that Bacardi is misleading consumers by naming its version of the rum – which is made in Puerto Rico – after the capital of Cuba.
“The front of the bottle clearly states that Havana Club is Puerto Rican rum,” Bacardi said today in a statement. “Nowhere on its packaging does it claim to be produced in Cuba. Rum requires no geographic designation, in contrast to Champagne, Scotch, Cognac or Bourbon, which by law must be produced in specific regions.”
After the US patent authorities ruled that the joint venture between Pernod and the Cuban government’s Havana Club trademark had “cancelled/expired,” Bacardi has taken over Havana Club in the U.S. starting August 8.
posted at 8:33 AM
<< Home