EVAN WILLIAMS UPS THE ANTE

Evan Williams Bourbon, flagship brand of Heaven Hill Distilleries, is upping its marketing and advertising this fall. As the second largest selling Kentucky Straight Bourbon, Evan is rolling out new retail displays and ads in Sports Illustrated, Playboy and FHM.

The brand also plans to increase its sponsorship of BASS Elite Angler Jason Quinn, one of the top ranked pro anglers, as well as introduce a specialty fall pack. Where legal, Evan Williams will feature a popping plug lure attached to a 1.75 liter bottle.