HEY, BBD IS HOLDING A SUMMIT JUST FOR YOU
Our sister publication, Beer Business Daily, is hosting its yearly conference on the beer industry come this winter. Yes, it’s true. BBD is hosting a brief but important day-and-a-half Beer Industry Summit, our fourth, in Phoenix in February 2007 and we’ve already sold 10% of the available seats in one day. Hoooray.
Seating is somewhat limited (by the hotel ballroom size and their humorless fire marshall) so I hope you can come. We'v secured some prestigious speakers like SABMiller's Graham Mackay, who is traveling to Arizona from London to bless us with his overall view of the global beer business from his perch on high; August A. Busch IV, the young beer baron who will be fresh from his Honeymoon and will no doubt be ready to tackle the challenges of the domestic beer business (of which he represents 50 share) as compared to other forms of ethanol; Frits van Paasschen, the funky yet brilliant president of Coors Brewing Co. who knows his market all too well and asks more questions than he answers (we'll push to reverse this trait); Jim Koch, founder and chairman of Boston Beer Company, who arguably invented craft beer in the U.S., and will no doubt exhibit his frank and sometimes obscure thoughts on where "better beers" are going, why, and from hence they've been; Gary Fish, founder and president of Deschutes Brewery, who will tell us how he took a small brewery and turned it into a medium-sized brewery, and how he turned a medium-sized brewery and grew it into a mini-powerhouse in the Pac Nor'West. And me, who will speak, perhaps unwisely given the crowd, on the weaknesses and strengths of the three-tier system from a regulatory and value-chain perspective. Wow. And this is just the first day.
And yes, a few other Big Shots will be speaking, particularly an expert on Hispanic marketing, wine and spirits tactics, a Wall Street perspective, and importer, and an in-depth look at what RETAILERS are looking for in our system.
The second day (Tuesday, Feb. 27) we will have a leisurely half-day of learning.....and I mean hard learning. The second morning will consist of the best experts, consultants, and legal experts who can help you solve real-world problems in your beer business.
Now, you may think this part will be boring. You would be wrong. I will carefully screen these speakers so that they add value not only to beer distributors, but to the brewery execs who call on them. As you all know, I have little patience for fluff and bull. These guys will have ample opportunity to showcase their wares by supplying valuable content. My personal goal for this Beer Summit is to make it the most entertaining and valuable beverage conference you've ever attended. Ever.
We at BBD still have much to do. Resort information coming soon. But if you wish to register early for the Beer Summit at a discount, just click here >>:
http://www.beernet.com/aboutus/image3.html
Seating is somewhat limited (by the hotel ballroom size and their humorless fire marshall) so I hope you can come. We'v secured some prestigious speakers like SABMiller's Graham Mackay, who is traveling to Arizona from London to bless us with his overall view of the global beer business from his perch on high; August A. Busch IV, the young beer baron who will be fresh from his Honeymoon and will no doubt be ready to tackle the challenges of the domestic beer business (of which he represents 50 share) as compared to other forms of ethanol; Frits van Paasschen, the funky yet brilliant president of Coors Brewing Co. who knows his market all too well and asks more questions than he answers (we'll push to reverse this trait); Jim Koch, founder and chairman of Boston Beer Company, who arguably invented craft beer in the U.S., and will no doubt exhibit his frank and sometimes obscure thoughts on where "better beers" are going, why, and from hence they've been; Gary Fish, founder and president of Deschutes Brewery, who will tell us how he took a small brewery and turned it into a medium-sized brewery, and how he turned a medium-sized brewery and grew it into a mini-powerhouse in the Pac Nor'West. And me, who will speak, perhaps unwisely given the crowd, on the weaknesses and strengths of the three-tier system from a regulatory and value-chain perspective. Wow. And this is just the first day.
And yes, a few other Big Shots will be speaking, particularly an expert on Hispanic marketing, wine and spirits tactics, a Wall Street perspective, and importer, and an in-depth look at what RETAILERS are looking for in our system.
The second day (Tuesday, Feb. 27) we will have a leisurely half-day of learning.....and I mean hard learning. The second morning will consist of the best experts, consultants, and legal experts who can help you solve real-world problems in your beer business.
Now, you may think this part will be boring. You would be wrong. I will carefully screen these speakers so that they add value not only to beer distributors, but to the brewery execs who call on them. As you all know, I have little patience for fluff and bull. These guys will have ample opportunity to showcase their wares by supplying valuable content. My personal goal for this Beer Summit is to make it the most entertaining and valuable beverage conference you've ever attended. Ever.
We at BBD still have much to do. Resort information coming soon. But if you wish to register early for the Beer Summit at a discount, just click here >>:
http://www.beernet.com/aboutus/image3.html
posted at 12:16 PM
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