Tuesday, August 29, 2006

KENDALL JACKSON TAKES ON ITS FIRST SPIRITS BRAND

Kendall Jackson has entered into an agreement with Drinks America to distribute Trump Super Premium Vodka in 11 states where Kendall Jackson either owns or partners with a wholesaler. It’s the first spirits brand marketed by KJ.

Apparently, KJ is hoping to make further inroads into the spirits business. Rick Tigner, executive vp of sales for Kendall Jackson, stated, "We feel Trump Vodka will launch Kendall Jackson into the premium spirits business.” Just another example of alcohol beverage companies looking to take on other categories.