SINGLE-SERVE WINES KISS SNOOTINESS GOODBYE

When it comes to packaging innovation you hear a lot about the growing trends of boxed wine and screw caps, but what about the little guys? And I mean literally.

Single-serve package sales are growing as well as improving in quality. They’re a quick, easy, no-fuss solution to drinking wine which is a highly attractive quality to a lot of consumers, particularly the millennial generation. Pick them up and tote them anywhere.

Once only served in mini-bars and on airplanes, wineries like Sutter Home (owned by Trinchero), E & J Gallo and Piper-Heidsieck Champagne have helped shape a new image. According to Advertising Age, single-serve package sales grew 17% to $75 million last year.

In a way, though, the majority of wineries today (particularly New World) can be credited with the success of single-serves, and even boxed wine for that matter. A lot of mainstream wineries have pushed to downplay the image of wine, making it more attainable to the average consumer and especially more fun - which millennials have definitely picked up on. For many, drinking wine isn’t necessarily a “special” event deserving of the top-most food pairings and preparation, but a laid-back beverage fitting of all types of occasions.