SWA’S ENEMY TO BUY WHYTE & MACKAY?
Hoping to emulate its “stunning” success in Britain, Heaven Hill Distilleries – subsidiary of Scotland’s Whyte & Mackay Group – is relaunching the Isle of Jura range of Single Malt Scotch Whiskies in the U.S. with new packaging. Since introducing the new package in Great Britain, the brand has risen to number seven in the on-premise channel and number six in grocery.
Coincidentally, there are rumors currently swirling that Vijay’s Mallya’s United Breweries are in talks to buyout Whyte & Mackay for roughly £460 million. Although the U.K. company offers no comment, UB Group’s CEO, Ravi Nedungadi, confirms “we are at the early stages,” according to local newspapers.
It may seem strange since UB’s Vijay is currently at odds with the Scotch Whiskey Association (SWA). The organization blames Vijay for influencing India’s refusal to remove import tariffs of up to 550% on Scotch, currently the subject of a referral to the WTO by the European Commission.
Coincidentally, there are rumors currently swirling that Vijay’s Mallya’s United Breweries are in talks to buyout Whyte & Mackay for roughly £460 million. Although the U.K. company offers no comment, UB Group’s CEO, Ravi Nedungadi, confirms “we are at the early stages,” according to local newspapers.
It may seem strange since UB’s Vijay is currently at odds with the Scotch Whiskey Association (SWA). The organization blames Vijay for influencing India’s refusal to remove import tariffs of up to 550% on Scotch, currently the subject of a referral to the WTO by the European Commission.
posted at 11:09 AM
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