A TRAINING PROGRAM FOR WAIT-STAFF

Last week WSD did an interview with Kevin Moran highlighting how important influencers are in pushing brands on consumers. A portion of the interview focuses on the importance of educating wait-staff in order to increase wine recommendations, even doing something as simple as a table tent.

Constellation is going a step beyond that by rolling out an updated training kit for restaurant servers entitled Constellation On-premise Resource and Knowledge (CORK). The program is meant to teach servers how to help customers in things like food pairings, along with teaching proper tableside service (popping the cork, presentation, ect).

Alternative packaging like screw caps and boxed wine prompted the program’s revision along with the emergence of New World wine like Australia and New Zealand. Training includes a video featuring Doug Frost, a training manual and a wait-staff pocket card with quick tips for servers on all wines, not just Constellation.