WINE PACKAGING FOR THE CLUMSY

To keep any industry moving, you’ve got to have innovation and choices – something the wine sector has done especially well at in recent years. All the different labels, closures, bottles and names are making the wine aisle a colorful place, but is there any product angle that has gone untouched?

The latest packaging innovation for the U.S. market comes from German wine importer Schmitt Sohne in the form of a 375ml aluminum bottle with a screw cap closures. The packaging pro lies in the fact that aluminum doesn’t break, making it easier to ship and handle, while lending a casual image.

Relax Juniors, which come in either Relax Riesling or Relax Cool Red, will retail for $4.99 per bottle and come in cases of 12. The nationwide launch is expected to take place by fall.