Friday, September 08, 2006

MÖET LOOKING YOUNGER

In an attempt to dress up their bottle a bit, LVMH re-launched Moët & Chandon last month as a way to reel in younger, entry-level champagne drinkers. By adding a few eye-popping components, such as a more prominent crown and stars, Moët will keep its trademark foil and black necktie. According to Wine Spectator, Moët & Chandon has a leading 36% share in the U.S. market and commands nearly 11% share of global champagne shipments.