MONDAVI UPDATES WOODBRIDGE

Woodbridge by Robert Mondavi is rolling out a new label for its Classic Series wines that will attempt to “reconnect with today's wine consumer, while recognizing the rich heritage of the Woodbridge brand,” all in a single picture. Designed by HKA to have a more contemporary look, the label also features a more prominent display of the phrase 'by Robert Mondavi' and a return of the 'RM bullet' at the bottom of the label to enhance recognition.

The label also displays a more pronounced Woodbridge name, easier to read varietals and place of origin, a more visible vineyard scene, and a brighter off-white color.