REAWAKEN KAHLÚA WITH COFFEE FLAVOR

After taking control of Kahlúa from Allied Domecq last year, Pernod Ricard has struggled with the brand whose full-year sales fell 8% ending in June. Perhaps as a way to spice things up, Pernod Ricard is now offering a new Chocolate Latte flavor to its Kahlúa brand in the U.S.

“In the past year, flavored coffee trends have exploded in the marketplace," said Dolores Concepcion-Daniels, brand manager for cordials and prepared cocktails at Pernod Ricard USA.

The addition will be offered in a party size RTD and drinks-to-go single-serve formats, Pernod said yesterday.