Wednesday, September 06, 2006

SLIP INTO A SILK VODKA

As one of the fastest growing vodka producers in Russia, Soyuz-Victan is making a move to profit off all the vodka hype here in the U.S. The company plans to launch SV Supreme premium vodka into select U.S. markets this month as the first step in a series of international launches.

SV will hit all the major cities – New York, LA, Chicago, Miami, Boston, San Francisco and Dallas – complete with a $10 million marketing budget. “The Silk Vodka” ads will appear in “cosmopolitan lifestyle magazines,” such as Time Out New York and Chicago Magazine.