DIAGEO LOOKS TO EXPAND WINE PRESENCE
Diageo is set to spend $20 million on its boutique wine business in Argentina over the next three years as a way to grow sales across Latin American and the U.S. The money will be used to upgrade Diageo’s Navarro Correas business by adding a new winery and expanding vineyards.
The boutique brand currently makes 75% of sales domestically, but Diageo will look to grow sales of Navarro internationally once the brand has caught on in Latin American and the U.S. Diageo also owns Blossom Hill, a best selling wine in Europe, and the U.S. wine group Chalone, which the company acquired last year.
The boutique brand currently makes 75% of sales domestically, but Diageo will look to grow sales of Navarro internationally once the brand has caught on in Latin American and the U.S. Diageo also owns Blossom Hill, a best selling wine in Europe, and the U.S. wine group Chalone, which the company acquired last year.
posted at 1:42 PM
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