Thursday, October 05, 2006

“FOSTER’S” NO MORE?

According to the Financial Times, Foster’s Group may consider dropping the word “Foster’s” from its title. CEO Trevor O’Hoy is apparently not a fan of having brand names stand as the corporate name, and that in the future the company may go with a more “generic” name.

"As we grow, the brand Foster's becomes less important to us," O’Hoy was quoted saying to a group of investors.