Friday, October 20, 2006

U.S. WINES RISE IN THE U.K.

So while U.S. wineries worry about the effects of globalization at home, things are looking good elsewhere. The U.S. category grew 6.1% in the U.K. over the summer trading period, driven primarily by brands like Gallo Family Vineyards. E&J Gallo recorded its most successful summer in Britain, achieving sales of more than 1.8 million nine-liter cases across its portfolio. For the first time, the U.S. has overtaken sales of French wines in the U.K., and is the second largest wine category in Britain behind Australia, according to ACNielsen.

The increased popularity of rosé helped drive U.S. wine altogether. The category rose 27.9% during the summer with Gallo Family Vineyards Sierra Valley White Grenache accounting for 14% of total British rosé sales.