YELLOW KANGAROO ANYONE?
Imported brands have outperformed domestic wines for the 10th consecutive year, up 8% in 2005. But one particular brand shines above the rest in terms of sales, and I think you know to which I refer.
Yellow Tail is huge and we all know that, but it has reached new heights as the top wine overall in terms of retail value last year, according to U.S. Wine Market: Impact Databank Review and Forecast. It’s the first time an imported wine brand has ever taken the top spot of total dollar sales, and was previously reserved for Beringer or Kendall Jackson the past four years. Remarkably, Yellow Tail produced sales of $621 million in 2005, up from its third place position in 2004, and accounts for 11% of the imported table wine market by volume.
Yellow Tail is huge and we all know that, but it has reached new heights as the top wine overall in terms of retail value last year, according to U.S. Wine Market: Impact Databank Review and Forecast. It’s the first time an imported wine brand has ever taken the top spot of total dollar sales, and was previously reserved for Beringer or Kendall Jackson the past four years. Remarkably, Yellow Tail produced sales of $621 million in 2005, up from its third place position in 2004, and accounts for 11% of the imported table wine market by volume.
posted at 2:08 PM
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