BACARDI PARTNERS WITH THE CELTICS
Bacardi and the Boston Celtics announced today a three-year agreement naming Bacardi as the exclusive partner of the Celtics.
During the upcoming 2006-07 season, Bacardi and the Celtics will host post-game events at a variety of Boston-area locations. Throughout the partnership, Bacardi will support the team, ownership and player charity events and participate in event appearances by Celtics legends and members of the Celtics Dance Team.
Social responsibility will be an integral piece in communications. This will include radio, print and broadcast messages urging legal-drinking aged consumers to drink responsibility.
During the upcoming 2006-07 season, Bacardi and the Celtics will host post-game events at a variety of Boston-area locations. Throughout the partnership, Bacardi will support the team, ownership and player charity events and participate in event appearances by Celtics legends and members of the Celtics Dance Team.
Social responsibility will be an integral piece in communications. This will include radio, print and broadcast messages urging legal-drinking aged consumers to drink responsibility.
posted at 12:33 PM
<< Home