BEAM WINE ESTATES WELCOMES NEW CHIEF MARKETER
Christopher Lynch has been appointed chief marketing office for the Sonoma-based Beam Wine Estates, effective January. Lynch, a 20-year vet of the wine industry, will report directly to Bill Newlands, president of Beam Wine Estates (BWE), and will sit on the company’s executive committee.
Lynch will oversee development and implementation of global marketing strategies for BWE’s domestic portfolio, along with its fine sherry and port wines.
Directly before joining BWE, Lynch served as managing director for Pernod Ricard’s New Zealand business. Prior to that, he held various senior marketing roles at Allied Domecq, Chandon Estates and Kendall-Jackson Winery, including vp of sales and managing director.
Lynch will oversee development and implementation of global marketing strategies for BWE’s domestic portfolio, along with its fine sherry and port wines.
Directly before joining BWE, Lynch served as managing director for Pernod Ricard’s New Zealand business. Prior to that, he held various senior marketing roles at Allied Domecq, Chandon Estates and Kendall-Jackson Winery, including vp of sales and managing director.
posted at 1:17 PM
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