NEW ENERGY VODKA TO HIT SHELVES

Sovereign Brands LLC’s soy-based 3 Vodka is one of the first energy vodkas to reach the U.S. market, slated for December 1. Also partly owned by hip-hop producer Jermaine Dupri, 3 Vodka will be marketed on-premise to the late-night crowd, running at $25 per 750-ml.