PATRON IN ACQUISITION MODE
The Patrón Spirits Company has expressed interest in acquiring a vodka and gin brand to add to its already hugely popular premium tequila. According to reports, the company is hoping to land something big in the coming months – even as soon as January 1.
Although specific names were left out, there’s a whole host of small gin and vodka companies for the taking – but why gin? We find it a little hard to believe that Patron would be interested in acquiring a gin brand. It’s is a dwindling category that everyone seems to have a hard time resurrecting (unless your Bombay Sapphire or Tanqueray). Rum would make more sense, it seems, based on the category’s recent successes. But Patron did wonders with its flagship tequila brand, and can perhaps work the same magic in the future.
Although specific names were left out, there’s a whole host of small gin and vodka companies for the taking – but why gin? We find it a little hard to believe that Patron would be interested in acquiring a gin brand. It’s is a dwindling category that everyone seems to have a hard time resurrecting (unless your Bombay Sapphire or Tanqueray). Rum would make more sense, it seems, based on the category’s recent successes. But Patron did wonders with its flagship tequila brand, and can perhaps work the same magic in the future.
posted at 1:51 PM
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