PATRON SPIRITS: “NO IMMEDIATE INTEREST IN GIN.”

Despite reports of an increased interest in white spirits, Patron Spirits Company has no immediate plans to acquire a gin brand in the near future.

With the rum category already conquered, vodka is likely the next step for Patron.

COO John McDonnell told WSD:

“We have an ultra-premium rum, Pyrat, that is very successful and arguably the second or third most successful rum in the category.”

Vodka is next. But as far as gin is concerned, “it would have to be the right kind of brand.”

“If it’s a (gin) brand that fits our ultra premium mindset we would certainly consider that, but we’d have to find the perfect fit for us,” John continued.