PEAR FLAVORED COCKTAILS THE NEW HYPE
Wondering what’s hot for consumers in the upcoming year? Apparently, pear-flavored cocktails are the next big thing, especially if Absolut has anything to say about it.
Kathy Casey, owned of Kathy Casey Food Studios in Seattle, Washington claims pear usage in cocktails is the one of the up-and-coming trends for 2007.
"The popularity of pears has a lot to do with their crisp flavor, and the fact that they're not overly potent. For example, the mellow sweetness of pears adds a fantastic flavor counterpoint to the mojito, one of today's most popular cocktails."
That’s good news for Absolut Spirits Co. which recently launched its new pear-flavored vodka.
"We constantly have flavorists on the hunt for all the new scents, flavors and tastes, and pear was 'ripe' for us, as we say," said Jeffrey Moran, spokesperson for Absolut.
Nowadays, more bar menus are featuring cocktails blended with real fruit, allowing them to charge a premium while providing customers with a little something out of the ordinary.
WHICH REMINDS US, HOW ARE FLAVORED SPIRITS IN ALL? The ever increasing popularity of cocktails and mixed drinks in the U.S. has helped launch a growing assortment of flavored spirits brands. Spirits consumption rose 2.8% in 2005, marking the eighth consecutive year of such an increase, according to Adams Handbook. Mixable spirits, such as vodka, rum and tequila, continue to grow and take market share from traditional whiskies, probably with help from the cocktail culture. Total non-whiskies gained 3.8% in 2005, while vodka and tequila jumped 4.4% and 9%.
It seems as though a new flavored vodka or rum is introduced almost every week, which has surprisingly helped the category as a whole instead of hurt it. The flavored spirits sector, particularly vodka and rum, has shot through the roof in recent years with consumers more than willing to try new things.
AC Nielsen reported that for 2005, flavored spirits (vodka, brand, gin, rum and tequila) were responsible for over 25% of the category volume gains, and while they account for only a small portion of overall spirits sales, they are growth drivers that command premium prices in most segments.
Always the discerning ones, WSD readers agreed. During a survey given in May, 75% of you told us that the increasingly large amount of vodka flavors would NOT dampen overall growth rates.
Kathy Casey, owned of Kathy Casey Food Studios in Seattle, Washington claims pear usage in cocktails is the one of the up-and-coming trends for 2007.
"The popularity of pears has a lot to do with their crisp flavor, and the fact that they're not overly potent. For example, the mellow sweetness of pears adds a fantastic flavor counterpoint to the mojito, one of today's most popular cocktails."
That’s good news for Absolut Spirits Co. which recently launched its new pear-flavored vodka.
"We constantly have flavorists on the hunt for all the new scents, flavors and tastes, and pear was 'ripe' for us, as we say," said Jeffrey Moran, spokesperson for Absolut.
Nowadays, more bar menus are featuring cocktails blended with real fruit, allowing them to charge a premium while providing customers with a little something out of the ordinary.
WHICH REMINDS US, HOW ARE FLAVORED SPIRITS IN ALL? The ever increasing popularity of cocktails and mixed drinks in the U.S. has helped launch a growing assortment of flavored spirits brands. Spirits consumption rose 2.8% in 2005, marking the eighth consecutive year of such an increase, according to Adams Handbook. Mixable spirits, such as vodka, rum and tequila, continue to grow and take market share from traditional whiskies, probably with help from the cocktail culture. Total non-whiskies gained 3.8% in 2005, while vodka and tequila jumped 4.4% and 9%.
It seems as though a new flavored vodka or rum is introduced almost every week, which has surprisingly helped the category as a whole instead of hurt it. The flavored spirits sector, particularly vodka and rum, has shot through the roof in recent years with consumers more than willing to try new things.
AC Nielsen reported that for 2005, flavored spirits (vodka, brand, gin, rum and tequila) were responsible for over 25% of the category volume gains, and while they account for only a small portion of overall spirits sales, they are growth drivers that command premium prices in most segments.
Always the discerning ones, WSD readers agreed. During a survey given in May, 75% of you told us that the increasingly large amount of vodka flavors would NOT dampen overall growth rates.
posted at 1:46 PM
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