P.I.N.K APOINTS DIRECTOR OF SALES
The p.i.n.k. Spirits Company has appointed veteran spirits executive Lonnie Charleson as executive vp, director of sales. Most recently, Charleson was the senior vp and director of sales for Boz Spirits, while also previously serving at Brown-Forman and Wilson Daniels Ltd.
p.i.n.k., the world's first 80 proof, ultra-premium vodka from Holland infused with caffeine and guarana, launched in New York on May 1st with Southern Wine & Spirits. Distribution now includes Massachusetts, New Jersey, Pennsylvania, Virginia, and Hawaii.
Charleson will be responsible for increasing the distribution of p.i.n.k., building an aggressive, international sales organization, and expanding the p.i.n.k. spirits portfolio to include additional spirits -- tequila, rum, whiskey, sake, and gin.
"p.i.n.k. is ready for the international stage and Lonnie Charleson will help take us there," said p.i.n.k. Spirits CEO David Mandell. "His extensive knowledge of the industry coupled with his experience in launching new products makes him a tremendous asset to this company."
p.i.n.k., the world's first 80 proof, ultra-premium vodka from Holland infused with caffeine and guarana, launched in New York on May 1st with Southern Wine & Spirits. Distribution now includes Massachusetts, New Jersey, Pennsylvania, Virginia, and Hawaii.
Charleson will be responsible for increasing the distribution of p.i.n.k., building an aggressive, international sales organization, and expanding the p.i.n.k. spirits portfolio to include additional spirits -- tequila, rum, whiskey, sake, and gin.
"p.i.n.k. is ready for the international stage and Lonnie Charleson will help take us there," said p.i.n.k. Spirits CEO David Mandell. "His extensive knowledge of the industry coupled with his experience in launching new products makes him a tremendous asset to this company."
posted at 12:33 PM
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