REMY MARTIN LAUNCHES FIRST U.S. CAMPAIGN

When you hear the phrase, “When Things Start to Get Interesting,” what do you think of? Does Remy Martin come to mind? .

Remy Cointreau USA has launched the first U.S. advertising campaign for it Remy Martin Fine Champagne V.S.O.P. Cognac in almost a decade. The catchy tagline was developed by the La Comunidad agency and is meant to bring out the attitude behind the brand.

Beginning in late October, radio advertisements were set to air in major metropolitan markets such as Atlanta, Baltimore, Chicago, Detroit, LA, Miami, New York, Tampa and Washington D.C. In addition, Spanish-language radio spots are running in Los Angeles and Chicago and online ads will debut on ESPN.com later this month. The December issues of GQ and King magazines will feature print executions.