ROSEMOUNT SHOWS A NEW FACE

As WSD reported in August, Foster’s has re-launched its declining Rosemount Estates brand in the U.K. with new and improved packaging. The new diamond-footed bottle will be used for the entire Rosemount portfolio, which includes the well-known Diamond range, beginning today (November 1).

The new packaging extends to Australia as well, but is not likely to reach the U.S. until early next year.

Rosemount is also expected to introduce screw caps across its range after conducting extensive research in its key markets, the U.K., the U.S. and Ireland.