SV VODKA LAUNCHES SILK RADIO

Ukrainian vodka producer Soyuz-Victan (SV) has launched Silk Radio, its very own internet radio station that went live on November 1, 2006. In a partnership with AccuRadio (the first multi-channel internet radio station), the fully branded station will allow SV to better interact with its key consumers.

"Silk Radio provides us with another innovative way to bring the SV Supreme brand personality and proposition to our target consumer," said Mark McKethan, president and general director of SV USA.