WEALTHY CONSUMERS RANK TOP CHAMPAGNE BRANDS

If someone were to ask which brand of champagne and sparkling wine you’d consider the most prestigious, what would you say?

It may come somewhat as a surprise, but the Luxury Institute's Luxury Brand Status Index (LBSI) survey of champagnes and sparkling wines named LVMH’s Dom Perignon as the clear winner.

The brand ranked first overall, along with ranking in three out of the four critical metrics: “uniqueness and exclusivity,” “used by people who are admired and respected,” and “making those who consume it feel special across the entire experience.”

Cristal was the second-highest ranking brand, followed by La Grande Dame by Veuve Clicquot (another LVMH brand). La Grande was voted as the brand “most perceived as worthy of a significant price premium,” and the brand wealthy consumers are “most willing to recommend.”

The twenty leading brands included: Cristal (Louis Roederer), Dom Perignon, Domaine Chandon, Domaine Ste. Michelle, Etoile, Freixenet, J, Korbel, Krug, La Grande Dame by Veuve Clicquot, Laurent-Perrier, Moet & Chandon, Mumm, Nicolas Feuillate, Perrier-Jouet, Piper Sonoma, Piper-Heidsieck, Schramsberg, Taittinger, and Veuve Clicquot Ponsardin.