ANDRES WINES MAKES A NAME-CHANGE
Canadian-based Andrés Wines went back to its roots in September after the company’s shareholders voted to change its name to Andrew Peller Ltd. The name-change is a tribute to the company’s founder, Andrew Peller, who launched the company in 1961.
Andrew Peller brands include “value-priced” products Hochtaler, Schloss Laderheim and Baby Duck, and premium brands Thirty Bench, Sandhill and Red Rooster. The latter three brands were acquired in 2005 as a part of a strategy to help improve Andrew Peller’s spot in the premium category.
Andrew Peller brands include “value-priced” products Hochtaler, Schloss Laderheim and Baby Duck, and premium brands Thirty Bench, Sandhill and Red Rooster. The latter three brands were acquired in 2005 as a part of a strategy to help improve Andrew Peller’s spot in the premium category.

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