Tuesday, December 12, 2006

CALIFORNIA WINERIES SALUTE MOTHER EARTH

California wineries are taking steps in the right direction towards environmentally friendly agricultural practices. According to the 2006 Progress Report from the California Sustainable Winegrowing Alliance (CSWA), established by the Wine Institute and the California Association of Winegrape Growers (CAWG), more wineries and vineyard businesses are willing to adopt “green practices.” In fact, there has been a 24% increase since 2004.

At a press event in San Francisco, industry insiders put environmental issues at the forefront.

"We're talking about the important way the state's vintners and growers contribute to the environmental and economic leadership of California," said Bobby Koch, president and CEO of Wine Institute at the event. "We want to continue to be known for growing world class wines. We also want to be known for the way in which we grow them.”

Wine Institute and CAWG launched the California Sustainable Winegrowing Program in 2002 to help the state earn a reputation as a leader in the adoption of sustainable winegrowing practices, as well as promote social responsibility in the state's wine community.