CAMY BLAMES INCREASED ALCOHOL EXPOSURE ON CABLE

It seems like we see a new study like this almost every week, but we suppose it’s always worth covering. According to a new study (Growing After All These Years: Youth Exposure to Alcohol Ads on TV 2001-2005) released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, underage exposure to alcohol advertising on television grew “substantially” from 2001 to 2005.

The study traces the heightened exposure to “an historic increase in alcohol advertising on cable television, particularly by distilled spirits companies.”

"More spending on television, especially on cable, translates into kids seeing more and more alcohol ads," said David Jernigan, executive director of CAMY. "Twenty state attorneys general and the Institute of Medicine have said the alcohol industry needs to do a better job of shielding our kids from its advertising."