CASHING IN ON THE MOJITO CRAZE

Daily’s, a cocktail and mixer company, announces the Perfect Mojitos Made Easy promotion that will run January through March, 2007. The program will provide both on and off-premise accounts with materials designed to promote the product, including table tends and recipe cards for “contemporary” cocktails such as the Daily’s Cosmojitos and Perfect Pom Mojito. Off-premise accounts will receive POS materials including case cards, shelf-talkers and pre-packed neckers with recipes.

Daily’s Mojito mix is available nationally in a 1.0L size. The suggested retail price is between $3.49 and $3.99 a bottle.