HARDY WINE “SHUTTLES” TO A SPORTING EVENT NEAR YOU

Constellation Brand’s Australian division, Hardy Wine Company, is going the convenience route with its latest release, the “shuttle” – a 187 ml single serve acrylic wine bottle that has a plastic wine glass attached to the cap. The new package is topped with a screw-cap closure that unhooks the glass once the bottle is opened.

The “shuttle,” which is available under Hardy’s Shiraz and Chardonnay varietals, will be sold at the Australian Grand Prix in Melbourne next year and tested in the United Kingdom market. It’s marketed mainly towards outdoor activities and/or sporting events.