IT’S GOOD FOR YOUR HEART, SO DRINK MORE OF IT

In our opinion, that would work as a great tagline for this new wine label. UK supermarket chain Sainsbury is cashing in on health claims by launching a new wine, entitled ‘Red Heart,’ that has high levels of anti-oxidants, made from Cabernet Sauvignon and Petit Verdot grapes. The blend will be available in stores starting December 1, priced at $7.38.

Private label wines are an especially popular sector in recent years as many of the major wine growing regions have experienced record-breaking grape surpluses. Combine that with the notion that wine is healthy, and you’ve got a recipe for success.