JACOB’S CREEK SWITCHES TO SCREW-CAPS
The top selling Australian wine brand in the UK, Jacob’s Creek, has switched its entire UK range from cork to screw-caps, including its flagship Johann Shiraz Cabernet, beginning in November.
Adrian Atkinson of Pernod Ricard UK, which owns Jacob's Creek, said that the decision was in response to the “concurrent demands of retailers, consumers and the Jacob's Creek winemaking team.”
“Consumers increasingly associate screw cap wines with quality,” Atkinson said.
A recent poll conducted on behalf of Pernod Ricard suggested that British consumers are increasing their confidence in screw-cap wine bottles, up 68%.
This could be the first sign that the French are starting to accept screw-caps, which is huge. What’s next, oak chips?
Adrian Atkinson of Pernod Ricard UK, which owns Jacob's Creek, said that the decision was in response to the “concurrent demands of retailers, consumers and the Jacob's Creek winemaking team.”
“Consumers increasingly associate screw cap wines with quality,” Atkinson said.
A recent poll conducted on behalf of Pernod Ricard suggested that British consumers are increasing their confidence in screw-cap wine bottles, up 68%.
This could be the first sign that the French are starting to accept screw-caps, which is huge. What’s next, oak chips?
posted at 3:00 PM
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