JOHNNIE WALKER RAISES MONEY FOR KATRINA VICTIMS

Johnnie Walker is launching a Home for the Holidays Campaign to support the rebuilding efforts in New Orleans this holiday season. The campaign allows individuals to give and receive a personalized Johnnie Walker label (www.JohnnieWalkerGivers.com), after which the brand will contribute $5 toward building new homes for displaced victims of Hurricane Katrina.

Running from now until December 31, the program seeks to raise $150,000, which will pay for the building of at least two new homes.