KROGER ADOPTS NEW WAY TO UP SALES

Vestcom’s AdTags are a new way to grab consumers’ attention, or so they claim. Kroger has announced plans to use the colorful, shelf-edge labels to increase sales of beer, wine and spirits by combining the brand’s product image and advertising message with a retailer’s price and bar code.

The AdTags are supposed to increase sales at the point of decision by combining full-color graphics and SKU-specific messages that can be attached to the shelf edge for high visibility.

Kicking off the expansion in Kroger stores are campaigns for the Bass and Stella brands from InBev, the Ebenezer and Red Hook brands from Gambrinus and Mike’s Hard Lemonade.